Toiletpaper Magazine

For this project I created a five-image fashion campaign inspired by the bold and unconventional style of TOILETPAPER Magazine. The images had to form a cohesive series while drawing attention to a social issue. One image also had to become a billboard campaign with a memorable line.

I chose the loss of privacy, particularly through social media and the digital world, as my subject. I called the concept Nothing Left to Hide. The key element in my styling was transparent latex, used like a second skin. It appears to offer protection, yet it is possible to see straight through it. I wanted this to express vulnerability and the feeling of being constantly visible.

Visually, I chose a bright, graphic and retro style that fits TOILETPAPER. I combined pink and red tones, expressive make-up, latex and unusual materials. As a contrast I photographed at the Noordkade in Veghel, where the raw industrial setting makes the styling and colours stand out even more.

I developed the styling, make-up, design proposals, shoot cards and complete preparation myself. For the billboard I selected an image from a striking angle in which the model looks directly at the viewer. Together with the words Nothing Left to Hide, I wanted to spark curiosity and make people consider how much of ourselves remains private today.